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News & Commentary: Washington, D.C.
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Progress For America Announces $1 Million Campaign
July 20, 2005 02:43 PM EST

WASHINGTON – Progress for America Inc. (PFA) today announced an initial one-week, $1,000,000 advertising, grass roots, and e-campaign to persuade opinion leaders in Washington, DC and across America that Judge John G. Roberts is a fair judge who deserves a fair up or down vote.

“Judge Roberts was confirmed unanimously by the Senate just two years ago,” said Brian McCabe, president of PFA. “His colleagues have praised his ‘integrity’ and ‘fair mindedness.’ A fair minded judge deserves a fair up or down vote.”

“BRILLIANT” TV AD (30 Seconds) & “ROBERTS” RADIO AD (60 Seconds)
- National television and radio advertisements beginning TONIGHT, Wednesday, July 20th
- To view ad, please visit: http://judgeroberts.com/docs/videos/
- FOX, CNN, CNN Headline News, MSNBC, and CNBC
Sunday Shows (DC market only): CBS’ “Face the Nation,” ABC’s “This Week,” NBC’s “Meet The Press”
- Radio ads on WTOP (1500 AM) – the top news radio station in DC

BANNER ADVERTISEMENTS & E-MAIL
-$50,000 on banner ads to create millions of impressions directing clicks to www.JudgeRoberts.com.
-Ads will be featured on the top sites of Washington’s opinion-elites, including www.washingpost.com, www.nytimes.com, www.latimes.com, www.nationaljournal.com, www.instapundit.com, and www.drudgereport.com.

PROFESSIONAL PUBLIC RELATIONS & GRASSROOTS ORGANIZATION IN 20 STATES
-20 selected states: Arizona, Arkansas, Colorado, Connecticut, Delaware, Florida, Iowa, Louisiana, Maine, Michigan, Montana, Nebraska, New Hampshire, North Dakota, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, & Washington.

SCRIPT OF TV Ad: “Brilliant”:
-Judge John Roberts
-… was unanimously approved by the Senate to be a federal judge.
-Top of his class at Harvard Law…
-John Roberts served two Presidents and argued 39 cases before the Supreme Court.
-He was awarded the ABA’s highest rating…
-Colleagues call him “brilliant” and praise his “integrity” and “fair mindedness.”
-Now, President Bush has nominated Roberts for the Supreme Court. Shouldn’t a fair judge be treated fairly …
Urge the Senate to give John Roberts a fair up or down vote.

Progress for America, Inc. (“PFA”) has pledged an initial $18 million to combat dishonest attacks on Judge Roberts.

For more information, please visit www.JudgeRoberts.com




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